CAKE: A Digital Marketing Guide for 2019

Within this book, you will learn the step by step guides of each digital channel, as well as some industry secrets from two renowned individuals within the Digital Marketing Industry. The authors go in depth to give you all the tools that you need to increase your marketing potential and bring back a much higher return on investment from your digital marketing activities. By intaking this book, you will learn; -How to write a digital marketing strategy -What KPI's you need to put in place to measure your digital marketing strategy -Overview of the main digital marketing channels -How to create a better user experience on your website -How to use Google Analytics -How to run and optimize a Search Engine Optimization campaign -The details need to know about site architecture and its place in SEO -Using and understanding keywords -What are authoritative backlinks and how do they increase search rankings -What is Schema.org -The benefits to business of using Social Media -How to write a social media plan/strategy -How to create engaging content for social media -The basics of Pay Per Click -How to optimize and report on a PPC campaign -How to set up Google Shopping -How to set up Google Remarketing -The benefits of affiliate marketing -How affiliate tracking works -Legalities of data and email marketing -GDPR -The good and the bad of buying data -How to optimize an email campaign -How to write a content marketing strategy -How to measure content marketing strategy -What is programmatic marketing -How to run a programmatic marketing campaign -The industry jargon that you can get confused about The authors, Christopher Clowes, and Joe Hamilton have had some incredible experience within the Digital Marketing Industry and shed some inside light on what it is like to deal with their clients. Christopher Clowes, author of 'Features and Benefits of Digital Channels' 'Digital Marketing for Beginners' and 'The Sales Process' (all available on Amazon and via main bookstores) has worked with some of the UK's largest brands, including TalkTalk, Vodafone, NatWest, Ladbrokes, National Trust, Ordnance Survey, Macmillan and many more, as well as thousands of smaller businesses. He is also founder of The School of Digital Strategy. Joe Hamilton is the Co-Founder of the prestigious HC Media, whom are a full-service digital marketing agency that serves clients with the needs to increase their digital return of investment. Specializing in the Small to Medium Sized businesses and helping them growTogether they have written this book to ensure that those that are looking to get an understanding of how to get the best out of the marketing channels can do so with extreme ease.

• | Author: Joe Hamilton, Christopher Clowes
• | Publisher: Independently published
• | Publication Date: Jan 16, 2019
• | Number of Pages: 306 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 179384450X
• | ISBN-13: 9781793844507