Palgrave Macmillan
Candidate-Centered Campaigns: Political Messages, Winning Personalities, And Personal Appeals
Candidate-Centered Campaigns: Political Messages, Winning Personalities, And Personal Appeals
ISBN-13: 9781137398604
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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
- • Author: B. Arbour
- • Publisher: Palgrave Macmillan
- • Publication Date: Jul 10, 2014
- • Number of Pages: 221 pages
- • Language: English
- • Binding: Hardcover
- • ISBN-10: 1137398604
- • ISBN-13: 9781137398604
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