Islamic Marketing: Theories, Practices, and Perspectives

This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.

• • Author: Dr Djavlonbek Kadirov
• • Publisher: Conscientia Capital Press
• • Publication Date: December 08, 2019
• • Number of Pages: 192 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 0473506173
• • ISBN-13: 9780473506179